Why Customer-Loyalty Programs are Important for Small Businesses?

In India the philosophy of customer loyalty programs are simple as it aims to repeat the customers by rewarding and increase the sales of product or services. In simple terms it is one of the most powerful business tools for small businesses.

In Q2 2013, Starbucks claims that loyalty program played a key role as 25 per cent growth in profit and 12 per cent growth in total revenue. To keep the sales up major online retailers such as; Amazon, Flipkart and Sanpdeal are offering reward points, which motivate customers to come back on same portal to repeat the purchase. And in the same way now small business organizations are offering different loyalty programs to retain the existing customers and attract the new customers. No matter your goal is to increase sales or jump start sluggish revenue, these programs appear to have become an important strategy for large and small corporations. If you own a small business, so keep in mind that these programs are isn’t just for large businesses because well-designed program can positively affect any size of business to reach new heights.

With consumer loyalty program, business organizations can boost their sales figures as well as business revenue. According to experts, customer should get reward for their loyalty because retaining customers is essential as retaining customers is less costly and less time consuming than acquiring new customers. With the help of these programs organizations can reach to their target market easily and in less time through social, personal and professional network. Whereas; good and creative programs are easy and effective way for small business organizations to show their personal side and develop a personal relation with customers.

In present, customer retention programs are not just for big brands it is also for small business organizations because it can provide certain benefits for them also in terms of more sales. If you want to know more information and get loyalty programs benefits please visit here: http://www.nextlevel.co.in