India is one of the fastest growing countries and it makes Indian market more competitive. Customer loyalty is both behavioral and attitudinal tendency to favor any one brand over others; the reason can be due to product or service satisfaction or loyalty programs or reward points. These programs motivate customers to shop more consistently with more spending to feel positive about a shopping or service or product experience. These programs are good enough to offer incentives for shoppers and brand values for products however; it also engages customers and turns them into brand advocates.
In present customer loyalty programs are top most priority for those who want to capture major market share in very less time or who want to differentiate their product of services from the competition. But still there are some organizations who are unsure that how to approach loyalty beyond timely discount or a rewards card. Your success in these programs depends on that how can you convey enough value in your programs to keep your customers coming back or attract the new ones. Now it’s time for marketers to go beyond traditional strategies and offer actual value to customers with the help of different loyalty programs.
Sometimes low margin retailers, says that it’s difficult for them to afford these programs, but it’s not true because with very small strategies they can enhance their profit by 20 to 25 per cent without doing any aggressive marketing. For example; Most customers avoid to at a big-brand coffee chains due to high cost, but small amount of discount of reward points can attract them, however; it is also easy for small business organizations to offer cost effective and quality coffee with these programs.
If you are looking for best loyalty programs in India, so in market there are many companies who are offering customize loyalty programs in affordable price.
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